Amsterdams Blauw® is the denim collection of the Amsterdam-based fashion brand Scotch & Soda. The name Amsterdams Blauw (or: Amsterdam Blue) is the colour of paint that was used in the Golden Century between 1500-1750 to paint Dutch porcelain. The striking blue colour was obtained by mixing indigo from China and Japan with an oil-based paint. Nowadays, this colour is still widely visible in the streets of Amsterdam on house number plates and street signs.
The Amsterdams Blauw Men denim collection brings a line of high quality denim essentials for modern city dwellers. From denim to shirts, jackets and accessories, all products are made with great care and an eye for detail; so well constructed you could almost wear them inside out. With a signature fresh approach to carefully detailed denim garments in extraordinary washes, Amsterdams Blauw offers all the blue essentials that men could wish for.
Amsterdams Blauw Women is the go-to for fashion savvy women with a rock & roll edge. From denim to shirts, scarfs and dresses, all items are made with care, love and an eye for detail. This denim line is unique in its own way with well-considered, carefully designed denim garments in exciting washes. With a new approach on denim traditions, Amsterdams Blauw Women offers all the indigo essentials for all those denim-loving ladies out there.
Our Amsterdams Blauw boy and girl are the coolest kids out there. They’re known for travelling all corners of the world, collecting all they have found on the way. This is what makes every collection delicate and cool at the same time, giving extra attention to the little details that make each garment unique. Free from any heritage restrictions, Amsterdams Blauw has set the tone to the liking of a royal denim crowd.